Generational Brand Fatigue: An Insight for Startup Founders in 2025
Legacy brands face rejection from Gen Z due to stagnation, not their products. Generation Brand Fatigue highlights the need for emotional resonance through modern design and positioning. Founders should seek outdated categories, prioritize aesthetics and user experience, and focus on perception rather than mere innovation, finding opportunities where legacy brands fail to evolve.
Making Investment Decisions using NPV
for Small Businesses When running a small business, every investment decision—whether it’s purchasing new equipment, opening a new location, or launching a new product—requires careful evaluation. One of the most effective ways to assess whether an investment is worth making is by using Net Present Value (NPV). This financial metric helps determine whether a project…
ChatGPT Prompt Guide for Business Owners
ChatGPT Prompt Guide for SMBsUnlock AI-Powered Growth for Your Small Business! 1. Engineering a Good Prompt A well-structured prompt gives clear instructions, includes relevant details, and sets a desired outcome. Use this formula: [Role] + [Task] + [Context] + [Specific Requirements] Example:Incorrect: “Give me Instagram content ideas.”Correct: “I run a handmade jewellery business targeting young…
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